Served as VP Design for AI FinTech startup

That's where I come in. The first step was to clearly define Icabod's goals, vision and philosophy. In doing so, I created an end-to-end strategy for success.

Everything starts with the user, or in this case, customer. Once defined, I began to craft an experience that aligned with Icabod's goals. The customer is everything. They are the single most important aspect of any business, but unfortunately, most businesses today take their customers for granted, prioritizing profit over quality or care. They assume good enough really is good enough. But Icabod can't settle for good enough. With thousands of food trucks throughout the country, being just another food truck will guarantee they meet the same fate as all the rest. A mediocre product, non-existent customer experience, price gouging and low scalability.