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Good UX isn't about making something that works. It's about exceeding user expectation.
I'm Johnny,
a UX designer with an extreme focus on user expectation, perception and outcome. I consider who the user will be, how they'll interact with the product or service and what they should feel and remember after every interaction.
Good UX should feel like magic. User's already have set expectations. Sometimes those expectations are low, other times they're high. No matter what a user expects, I create experiences that exceed it. Regardless of how small or mundane a process or interaction may seem, every experience should spark joy.
I pay special attention to the things others miss or think are unimportant. Working backwards from user expectation, I identify and eliminate friction points within every process and workflow. The result feels like magic to the user and that feeling creates more meaningful engagement, loyalty and trust.
Nearly 15 years of experience
working freelance and as VP Design in an AI FinTech.
Multidisciplined
in UX, UI, Branding, Consulting, Strategy, Product Design, 3D, and AI.
UX-first approach
ensures users feel valued, appreciated, and stay loyal.
Diverse portfolio
working with startups, small businesses and global brands.
Latest work
Let's talk
Let me know how I can help you or your company & I'll get back to you.





