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End-to-end UX & brand identity for mental health AI startup
Thrive360ai, the maker of Cora, is a mental health technology company on a mission to make emotional support more human, accessible, and continuous. Their products blend behavioral science, AI, and empathy to close gaps in mental health support and drive better outcomes for all.
They design thoughtful tools that empower individuals and providers to engage more deeply in care.
Give Thrive360AI a complete overhaul, redesign and brand identity for their existing product line & services.
Improve, simplify and streamline their UX from end-to-end.
Design a mobile app for both iOS and Android, along with a web-based customer portal/EMR to manage patient progress, billing, and treatment plans.
Audit current UX, identify friction points and determine if a wholesale redesign is needed
The Cora team came to me expecting a wholesale change. However, in the interest of saving the client as much time and money as possible, if anything can be salvaged, it will be and adapted to meet the requirements of the new design. However, in this case, they were right. Cora needs to be redesigned from the ground up. They need the complete UX treatment from end-to-end.
Logo
Thrive360AI's previous logo was screaming for some much needed attention and although they never formally requested a redesign, a new logo was inevitable. Their previous logo would no longer be compatible with their new brand identity. They hired me to transform their UX and elevate them as a brand. Attaching their previous logo to a radical redesign of everything else just didn't make sense. The vibe shift meant their old logo failed to symbolize what the company was to become.
However, without completely changing their logo, I went with a more conservative approach and gave it facelift while preserving the original intent.
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The handwritten logotype softens the logo and makes the brand feel more approachable. Afterall, they are in the metal health business. Their symbol was left largely untouched. However, it was given a new, vibrant coat of paint and the overall proportions modified to fit within a circle. That subtle change gives the new logo better balance and much needed harmony.
The website
Their previous website lacked depth, heart, personality and engagement potential. The new website has all that and more. Built with Framer, Cora's new site gives their credibility an immediate boost. It screams of confidence and matches the quality of their services and benefit to their customers.