UX

Branding

Web Design

Marketing

Marketing

Product Design

Product Design

UX

UX

UX

UI

UI

UI

Branding

Branding

Branding

Web Design

Web Design

Web Design

Marketing

Marketing

Product Design

Product Design

Served as VP Design for AI FinTech startup

Client

Veuu Inc.

Client

Veuu Inc.

Client

Veuu Inc.

Industry

Startup FinTech AI Healthcare

Industry

Startup FinTech AI Healthcare

Industry

Startup FinTech AI Healthcare

Duration

5 years

Duration

5 years

Duration

5 years

Status

Complete

Status

Complete

Status

Complete

The client
The client
The client

Veuu is a FinTech startup that pays healthcare provider claims the same day they are submitted. They are currently the first and only AI solution to pay provider claims instantly. Using proprietary AI, Veuu can code and pay thousands of claims in seconds. Their advanced AI risk engine checks each coded claim for errors and assigns it a score. Low risk claims are paid immediately, high risk claims are sent back to the provider to be fixed and resubmitted. Veuu's accuracy is over 98% with most claims being paid the same day. This saves providers millions of dollars by eliminating denials and A/R days and paying them the same day services are rendered.

The Challenge
The Challenge
The Challenge
  1. Create a strong brand that challenges the industry while also remaining approachable.

  2. Design everything from customer facing assets and products to internal processes and policies.

  3. Work closely with the dev team to help them build a solid foundation and back end to allow for an equally good front end UX.

The solution
The solution
The solution

I was asked to serve as Veuu's VP of Design before it even had a name. So I was directly involved in every phase of the company over the last 5 years. As the head of design and only UX designer, I designed everything from the beginning and Veuu needed everything:

  1. Company & product branding

  2. Logos

  3. Website

  4. Marketing material (digital and printed)

  5. Product design

  6. Internal team onboarding material & processes

  7. Customer onboarding materials & processes

  8. Overall UX design

  9. Templates & stationery

  10. Presentations for investors, clients and sales teams

  11. Customer portal UI & UX

  12. Product evolution, regular updates and ongoing design work

As Veuu's founding designer, helping build their brand and services for nearly 5 years, I created a lot of material, so showing it all here would be virtually impossible.

If you would like to see anything specific please let me know. I'm happy to share.

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